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The story behind the Esquared squad

E-Squared was formed by a small group of people who finally realized that it was time they listened to their hearts and do what they always wanted. Even though highly- regular awesome in their respected fields Gunjan and Bejoy had always dreamt of starting their own company.

So one fine, really boring afternoon, they got together and started laying down plans and ideas. Clearly, the root was based out of experiment.

They were already in the leadership team of the 9.9 School of Convergence. They realized the importance of social media and with that they also realized educational institutions still were not using the power of social media to promote themselves. And no one else in the market was willing to do something like this.

That’s when E-Squared was born. Gunjan and Bejoy started the company and managed to promote themselves using social media. Companies soon acknowledged their awesomeness and they started hiring them as their social media consultant. The game turned. What started as a two people initiative was soon taking brands to places with a fully functional team of experts and digital addicts.

Now with 7 years behind them, they still continue to be the top choice for educational institutions to manage their online social media campaigns.

Milestones

Leveraging the power of social media for the education sector.

Highlights 2010

E-squared starts working with education institutes on digital marketing

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Highlights 2011

Partnered with Young India Fellowship, Ashoka University, for building their founding batch

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Highlights 2012

Training the media of Bhutan on “Digital Media”
Invited to the prestigious AMBA Conference in London as guest speakers
Media partner for GBSN conference in New Delhi

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Highlights 2013

Invited as guest speaker at the education city of Nantes, France,
E-squared work wins award at MBA Universe Conference,
Trained Times of India journalists on digital media,
Launch of India’s first online reputation management service- Pehechaan

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Highlights 2014

Collaboration with King’s College London for Summer Programs in India
Start of ‘Viewpoint’ Blog covering digital marketing, branding and social media for education institutes

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Defining our market expertise

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Setting-up and managing admissions office for educational institutes: 100%
100% Complete
Designing effective admission modules: 98%
98% Complete
Online Reputation Management: 100%
100% Complete
Curating content for enabling engagement: 100%
100% Complete
Fostering alumni engagement: 96%
96% Complete
Forging strategic partnerships: 96%
96% Complete
Executing summer school programmes across globes: 98%
98% Complete
Training curious brand advocates: 100%
100% Complete

Fun Facts

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Mins. To Lajpat and Defence Colony markets for foodies
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Flights Missed. Still figuring out a smart explanation
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Yawns. Pretending to have smart answers for all clients' questions (Seriously?)
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Excuses forwarded for being late at work

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