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Gunjan Aggarwal, co-founder of Esquared Inc. has been selected for the “WOMEN SUPER ACHIEVER AWARD” by the WORLD HRD CONGRESS, which will celebrate its 25TH SILVER JUBILEE YEAR IN 2017.

The award will be presented at the Congress’ celebratory event on 17 February, 2017 at Taj Lands End, Mumbai. Sponsored by Femina, the objective of this significant evening is to recognize and honor the potential of ideal women leadership both in national and global context. The Award recognizes individuals in various award categories with the further objective of benchmarking talent & HR practices.

Previously, Gunjan has also received the ‘50 Most Talented Social Media Professionals of India’ citation from the prestigious CMO Asia & Youth Marketing Forum. This honor is meant for a Digital & Social Media Leader, mentor and master collaborator whose work has earned them exceptional repute, and whose contributions, ingenuity and commitment pushed Social Media to new levels of excellence through outstanding achievements.

About the World HRD Congress 2017:

The Congress will be an Executive Level Retreat in which participants will review Evolving Trends in HRM that could change their paradigm on leading people at work. It would provide an opportunity to acquire skills to maximize competencies and become a more knowledgeable contributor in the organization. Besides networking opportunities, the conference offers unique in-depth approaches to understanding important workplace issues that affect an organization’s viability in today’s fast-paced business environment. The WORLD HRD CONGRESS is governed by Global Advisory Council which guides the strategic intent of the congress to its logical success.

About E-squared

Esquared is an innovative digital media firm with a direct focus on the educational sector. Working with top-tier educational institutes throughout India, E-Squared delivers high-impact results in digital branding, online PR, content creation, design, student recruitment, alumni and corporate engagement. Actively attuned to the wants and needs of the younger generation, E-Squared has been instrumental in helping educational institutes in India to recruit students using digital media methodologies and mediums, such as Facebook and Twitter.

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Gunjan Aggarwal, Co-founder of E-squared was a panellist at Shiv Nadar University (SNU), School of Management & Entrepreneurship’s (SME’s) Annual Management fest MOQSH 2016.

The CorpTalk 2016 event was held at SNU’s campus on 20 November, 2016. The topic of the panel discussion was “How business today is changing and how their organisation is responding to the change”. The other panellists apart from Ms. Aggarwal were Apurva Chamaria, VP and Head Corporate Marketing HCL, Ravi Swaroop, Principal, Bain Consulting, and Mr Kamal, Entrepreneur. Dr Shubro Sen moderated the discussion.

In relation to the topic on hand, Ms. Aggarwal spoke about how the definition of an office for a business is changing in light of the prevalence of the sharing economy. Apart from highlighting many interesting trends in freelancing or on-demand work, she also spoke about her experience in running Esquared Inc. using shared experts in the areas of content, technology, and design. She also spoke about the evolution of Design Thinking and how it helps to understand and develop creative ways to solve specific business oriented issues.

The panel discussion provided participants with many interesting insights into how students should be adapting to the changing business environment of today. The gathered experts discussed how students need to be more careful about choosing career paths given the prevailing volatility as well as dynamic career paths that are available. Organisations on their part have to learn to deal with volatility. With the kind of opportunities that suddenly present themselves and disappear just as suddenly, businesses may need to change business models at a very fast pace. In light of this, the skills that will be most valuable are creativity, innovation and execution.

While taking advantage of new opportunities, the importance of the right values in selling were also discussed. This is especially relevant in light of the kind of frauds that the corporate world has been seeing lately. An ethical, consumer centric approach to business that creates the right customer experience is a timeless recipe to success was the conclusion of the discussion.

The discussion proved valuable by providing real world insights for attending faculty members, SME administration, and students.

About Gunjan Aggarwal

Gunjan Aggarwal is the co-founder of E-Squared. A teacher at heart, Gunjan has been invited to train online editors for Times of India and performed multiple workshops for executives in digital media analytics. Additionally, Gunjan is the co-founder of the 9.9 School of Convergence, India’s top-rated College of Journalism. While there, she has been instrumental in launching India’s first Post Graduate Diploma in Digital Media Communication.

Gunjan is a Chartered Accountant and MBA from the Indian School of Business, Hyderabad. She has worked in advisory roles for Arthur Anderson and Citibank and helped assist Fortune 500 companies to develop business strategies for entering the Indian market. She has also served as a consultant for the Indian School of Business and helped the institution to establish its Corporate Relationship team for North India.

Gunjan has received the ‘50 Most Talented Social Media Professionals of India’ citation from the prestigious CMO Asia & Youth Marketing Forum. This honor is meant for a Digital & Social Media Leader, mentor and master collaborator whose work has earned them exceptional repute, and whose contributions, ingenuity and commitment pushed Social Media to new levels of excellence through their outstanding achievements.

About E-squared

Esquared is an innovative digital media firm with a direct focus on the educational sector. Working with top-tier educational institutes throughout India, E-Squared delivers high-impact results in digital branding, online PR, content creation, design, student recruitment, alumni and corporate engagement. Actively attuned to the wants and needs of the younger generation, E-Squared has been instrumental in helping educational institutes in India to recruit students using digital media methodologies and mediums, such as Facebook and Twitter.

E-squared is an award-winning firm that specializes in education consulting and digital and content marketing.

Typically, our client’s reach out to us to help them create stronger digital brands and engagement with their TGs. Their goal, and ours, is to ideate, strategize, conceptualize, design and execute campaigns that engage students more effectively.

JD – Social Media and Content Marketing Associate

This is one of the most important profiles for E-squared. We expect this person to be somewhat of a wizkid:

  • Be mature enough to interact and impress vice-chancellors and directors at universities with your knowledge of what is happening in the education sector, marketing and social media
  • Be cool enough to connect with college students to come up with creative solutions for digital marketing campaigns. Say, ideating, planning and executing a student-featured video, which can go viral on social media or a Facebook campaign!
  • Be a humble team player. We understand that it’s not possible to have all the digital marketing expertise with one person, so you will be working with senior journalists, seasoned coders, and cool designers to let your digital marketing campaigns see the light of day.
  • Have a sense of design and revel in writing. These are the two most important survival skills at E-squared. Can you critique two design pieces? Would Red go better than Blue? Do you enjoy reading and can you easily differentiate a well-written article? Do you like struggling till you come up with an engaging Twitter or Facebook copy?
  • Have a keen eye for detail. Design and content are as much about creativity as they are about spotting the finer points. Unfortunately, this talent you either have or you don’t and we test it in the interview stage!
  • Be driven by creativity. We swear by creativity. We feel creativity is one percent inspiration and ninety nine percent hard work!
  • Be open to traveling. Our clients span the breadth and length of the country. Be open to sit at the beach and taste some yummy seafood, or taste the favorite picks of students across various cities.
  • Additional skills that will also be handy at E-squared: Photography, Videography, Designing, Coding, Copy-editing, Blogging, Cooking, and, among others, watching the Friday release first.
  • Ideal Work-experience: 0 – 5 years

To know more about us, visit: www.esquared.in

Do send in your resume to gunjan@esquared.in or call +91 9717999612

Working @ E-squared

We promise that our work culture is unlike one that you would have experienced before – it may not necessarily be better, but it is different.  As founders, we are not sticklers for processes, we don’t monitor office timings, and we are big advocates of delegation. But we like our team members to surprise us with out-of-the-box thinking, creating something interesting out of the mundane and being one up on client expectations.

We have grown fast, but we have resisted increasing our team size and we outsource a lot of our work. So, anyone we hire in the firm is quite special and we expect them to make a real difference.

 


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Which is that first thing that comes to your mind when you think of Apple? Innovation, isn’t it? What would it be when you think of Gucci? Style. Mercedes? Dependability. So what do you want your aspirants to think when they hear your school’s name?

Of course the USP of the school… and how do you ensure that happens? By showcasing it meaningfully and strategically.

With the admissions season hitting once again, make sure your Admissions campaign is strongly anchored on what you think you want to highlight about your school. The world should know your USP, constructively.

SCMS Cochin School of Business, after undertaking a brainstorming session, narrowed down on an important theme – How Academic Rigour was leading to Placements for its students. That was there theme for 2014 admissions. They kept this campaign consistent in all mediums of communication. They named it as #AcademicRigour @SCMC Cochin

Check below for illustration:

Facebook post on theme- #AcademicRigour @SCMC Cochin

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Emailer on #AcademicRigour @SCMS Cochin

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Placements Landing Page on @AcademicRigour @SCMS Cochin

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Text e-mail high on visual appeal are the answer!

Text e-mail high on visual appeal are the answer!

Disappointed with a low Open-rate on your e-mailer campaign? Even when you know your admissions team is using Genuine database of CAT/XAT/CMAT / GMAT test takers?

E-mailer campaigns can give you the best results. But it is important to know how to do them correctly!
The story of e-mailers can clearly be described as one that of rise, fall and rise again. In 2009, when bulk text e-mailers entered the market, education institutes made it an instant favorite. Soon, institutes graduated to e-mails high on graphics as they told by their agencies that aspirants will only open and respond to emails that are visually appealing. But then every institute started doing the same.

The fall-out has been that most institutes now get very low open rates on their e-mails. Graphic e-mailers have been giving the following problems:

• Many of them would just not open being wrongly coded
• Smartphone users (in the Indian context) often do not have internet plan to support such high data consumption
• Another lot failed to catch attention because of poor designs and awful photo-shop
• Few of them clearly went bizarre (or may I say, astray?)
• Most of them had the same clichéd message to send, over and over again
• Remaining, became victim of utter boredom

Few reported as low as 0.2% open-rate.

So what’s the smart way of doing e-mailer campaigns?

In 2014, e-mailers are again showing potential of giving the best results. Here is how:
Some phenomenal successful e-mailer campaigns recently indicate that the solution is: Smartly designed text mailers. These mailers have texts designed in such ways that they look graphic designs as a whole.

While you go about designing the e-mailer strategy for your upcoming admissions cycle, refer to few samples that have received huge open rates in the higher educational domain:

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How do we know we are speaking the right things?

How do we know we are speaking the right things?

Of course you and I know what potential lies in Social Media sphere today. Just right now, more than 70% of your aspirants are browsing their Facebook, Twitter, LinkedIn, Blog, Google+ accounts, simple trying to figure out who is “happening” in the education space. Time you get down to design your social media engagement, prudently.

Every school is on the social media space- bragging and boasting about themselves. So how do you keep your head above the water at this point of time? Make sure your social media post meets the “triple E” test:

1. Is it educational?
2. Is it entertaining?
3. Does it prompt engagement?

Once your posts meet the criterion of these three, they are bound to hit the nail in the correct place.