Is a solid theme for advocating your admissions really necessary?

Which is that first thing that comes to your mind when you think of Apple? Innovation, isn’t it? What would it be when you think of Gucci? Style. Mercedes? Dependability. So what do you want your aspirants to think when they hear your school’s name?

Of course the USP of the school… and how do you ensure that happens? By showcasing it meaningfully and strategically.

With the admissions season hitting once again, make sure your Admissions campaign is strongly anchored on what you think you want to highlight about your school. The world should know your USP, constructively.

SCMS Cochin School of Business, after undertaking a brainstorming session, narrowed down on an important theme – How Academic Rigour was leading to Placements for its students. That was there theme for 2014 admissions. They kept this campaign consistent in all mediums of communication. They named it as #AcademicRigour @SCMC Cochin

Check below for illustration:

Facebook post on theme- #AcademicRigour @SCMC Cochin















Emailer on #AcademicRigour @SCMS Cochin



Placements Landing Page on @AcademicRigour @SCMS Cochin




Bejoy Suri

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Bejoy Suri is the co-founder at E-squared, a digital marketing and consulting firm in the education sector.

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